Best Influencer Marketing Agency in Dubai for Food Brands

As the market continues to grow, the food Industry has always been one of the top markets in the UAE. However, marketing for food brands becomes pivotal for businesses in driving brand recognition and expansion in the market. With the rise of social media and digital platforms, influencer marketing has become a powerful go-to tool for brands these days. Consequently, companies in the UAE's food industry are increasingly turning to influencer marketing due to its proven domination in the market. According to Statista, the food market revenue impressively hit US$40.07 billion in 2024, with a projected annual growth rate of 4.89% (CAGR 2024-2028). 

Let’s look at the successful influencer marketing campaign for food brands, leveraging top food influencers in UAE, executed with the help of the best influencer marketing agency in Dubai. 

Chef Shaheen, an Emirati food influencer and chef known for creating authentic Iraqi dishes and has a strong presence during the Ramadan season. Recently, a renowned brand, Almarai collaborated with Chef Shaheen to amplify visibility and raise awareness about their mozzarella cheese product. With this, Chef Shaheen seamlessly integrated the brand's product into his daily cooking, showcasing its versatility and enhancing its appeal to his engaged audience.While all this was in execution, a food brands influencer marketing agency was working in the background for the campaign's success. 

There are just so many things to keep in mind. Finding the right taste (influencer) for your brand, cooking the best strategies, and serving them to the right audience can sometimes feel like juggling too many plates at once.

This underscores the necessity of entrusting your influencer marketing campaigns to an expert, much like relying on a skilled chef to craft a culinary masterpiece. For that, partnering with the top influencer marketing agency in Dubai for food brands is a wise choice.

Among the many renowned ones in the UAE market, one that beats the rest is Grynow. It’s one of the industry’s finest food brands influencer marketing agency in UAE. Let’s look at what the agency will bring to the table for your food brand. 

Benefits of an Influencer Marketing Agency in Dubai for Food Brands

1. Finding the right match for Food Brands

Before finalising an influencer for your campaign, there are several things to keep in mind. A few of them are evaluating influencers based on their content style, audience demographics, engagement rates, fake followers assessment, and brand affinity.

The best food brands Influencer marketing agency in Middle East ensures strategic partnerships between brands and influencers. Grynow has hold of more than 300 million influencers, including various niches and industries. This vast array includes renowned chefs who bring their credibility and expertise to the table, as well as lifestyle influencers who showcase new dining experiences to their broader audience.

For example, Sana, a famous food and travel blogger, collaborated with Vietnamese Foodies, a prominent food chain, to showcase their Vietnamese restaurant in Dubai. With her extensive travel and culinary experiences, Sana was the perfect influencer for this collaboration, highlighting the restaurant's authenticity and showcasing its fine dining experience. Additionally, Sana hosted an enticing giveaway, further amplifying the brand's visibility and engagement.

2. Crafting compelling narratives

When we talk about influencer marketing in food brands, narratives and visuals are the two things that come to our minds instantly. Hence, crafting enticing narratives is extremely important to tempt the audience. 

The leading food brands influencer marketing agency in GCC excels in curating irresistible narratives that entice the taste buds and stir cravings amongst the audiences. The food brands marketing agency crafts mouth-watering visuals that showcase culinary creations, offer captivating behind-the-scenes glimpses of food preparations and create incredible dining experiences.

They also add personal testimonials and relatable anecdotes into the brand narratives to further add authenticity and build trust and connection with audiences.

For example, Naomi D'Souza Jacob, a famous food blogger and digital creator, recently collaborated with Avatara, a prestigious Michelin-starred restaurant, and her narrative skills truly shone through. In the collaboration, Naomi transformed the dining experience into a mesmerising journey. With meticulous attention to detail, she presented each course with stories that added depth and meaning to the culinary experience.

3. Creating campaign strategies

The food brands influencer marketing company in UAE creates effective campaign strategies that blend sponsored content, compelling storytelling, and interactive live cooking sessions. These multifaceted approaches not only generate excitement around the brand but also cultivate a loyal community of engaged followers.

From campaign ideation to implementation, the best influencer marketing agency in Dubai collaborates closely with brands to develop tailored campaigns that resonate with audiences, driving engagement and cultivating brand advocacy.

For instance, Asmaa Albahar, consultant chef and menu developer known for her culinary expertise, recently collaborated with Noor Arabia for their olive oil product. Her strategy went beyond mere endorsement, she skillfully integrated the product into her daily cooking routine, demonstrating its efficacy for various dishes. In a captivating video, Asmaa crafted mouth watering donuts, highlighting how the brand's olive oil enhances the culinary experience.

4. Campaign performance: Measuring results

For food brands, measuring success requires more than just a taste test, it requires a thorough analysis of the campaign performance. In order to enhance the efficacy of the campaigns, the top-tier influencer marketing company in Dubai for food brands will thoroughly evaluate the results, conduct a SWOT analysis, and offer a more nuanced understanding of the campaign’s performance. 

Grynow has access to a professional AI Dashboard that delves into key performance metrics like engagement rates, website traffic, conversion rates, and social media sentiment, which provide an overall insight into influencer marketing campaigns for food brands.

For instance, Lavina Israni, a food and travel blogger, recently collaborated with Daughter and Dad Coffee. She showcased the cafe's serene interior,  picturesque surroundings, and USPs, including its diverse menu featuring plant-based comfort food and amenities such as horse stables and free Wi-Fi. Her captivating reel resonated strongly with her audience, gaining over 400k views and nearly 10,000 likes. This engagement created a buzz around the cafe.

Now that we have gotten a gist of what an influencer marketing agency for food brands can do to level up your influencer marketing campaigns let’s understand why you should choose Grynow. What makes Grynow the best among the rest?

What makes Grynow the best influencer marketing agency in food & beverage industry?

Unique selling proposition of Grynow:

• 8+ years of experience

• 3500 million+ influencer campaigns executed

• 300 million+ influencers contact

• International presence in the US, UK, India, Philippines, and Indonesia.

• Cutting-edge AI Dashboard

• 1200+ clients served

• Experts from the most prestigious institutions like IIM, IIT, IBM, etc.

• Awarded by Economic Times

Grynow has worked with many food brands over the years, starting with Bingo Tedhe Medhe, Haldiram, KitKat, Kwality Global, Dabur, Nutella, and many more. Let’s look at one such case study to understand Grynow’s efficiency. 

A successful food brands influencer marketing campaign

KWALITY GLOBAL X GRYNOW

Grynow, the best influencer marketing agency in UAE for food campaigns collaborated with Kwality Global in the UAE to create awareness and noise around the new product #kwalitybonbons. 

Grynow strategize the campaign to catch maximum eyeballs. They also aimed to highlight the product's love for both adults and children, which shows its diversity and likability.

They chose creators from different categories, such as food, mom, lifestyle, etc. and guided them to create a video showcasing the bonbon bites as the best sweet yet cold dessert.

As a result, they delivered 7 videos in a month-long campaign, making one of the best food influencer campaigns, gaining an average of 2.5 million views across Instagram, eventually building awareness and driving sales. 

Wrapping Up

Behind every successful campaign is an agency that listens, strategizes, and executes with precision. Grynow is just that! Food brands in the UAE that have partnered with Grynow have seen their investment back up to almost tenfold!

With their creative mindset and forward-thinking approach, Grynow has delivered exceptional results to food brands in the UAE and achieved unprecedented success. 

Trust Grynow for your upcoming influencer marketing campaign because planning an influencer marketing campaign is a piece of cake for Grynow!