How to Use Meme Marketing Strategy to Boost Your Brand's Engagement

In a world of social media where even high-quality pictures and videos are getting swiped over for the next, memes have remained constant. But not just any memes - because there are plenty. No, only ones that have stood the test of time, like the iconic handshake between Arnold Schwarzenegger and Carl Weathers from the movie Predator or memes that keep the audience updated on the latest pop culture trends - like Barbenheimer, FIFA World Cup moments, politics, music video clips etc - and compels them to engage and share it with others.

Memes exist in different forms - from text, pictures, and videos to GIFs and sounds. Together, they form a crucial component of any organization's marketing strategies for reaching objectives. For example, you can inform your customers about your new product launch and generate curiosity about your product and the release date between the funny conversations between Michael Scott and Pam Beesly.

An effective meme marketing program can identify trending means, create unique names with in-house content and relevant Influencers, or encourage customers to make memes on your brand's behalf. It would help if you had a top meme marketing agency with the expertise and resources to help you.

What is a Meme Marketing Strategy?

Memes embody the universal language of humor used to communicate important points between diverse audience groups. Meme marketing strategy includes consistently producing and promoting these memes with interconnected text and visuals designed to make brand messages go viral. By capitalizing on the already viral memes or creating branded memes from your in-house content, you can narrate your brand stories to relate with your target consumers, thus generating greater awareness.

Boost Engagement With FOUR Types of Meme Marketing Strategies

Branded Memes

Branded memes create exposure for your products and services through strategically organized humor. For example, you can use the "careful, he is a hero" meme to promote, let's say, your new smartphone. The caption on top of the picture can include your consumers' pain points - like overheating or lagging. Spider-Man can be your product, clearly depicting that your smartphone can tackle the issue and is "The Hero" in that scenario.

Viral Memes

By capitalizing on trending topics or memes, you can reach more audiences with your messages, just like Zomato did. Remember that viral IPL moment when Gautam Gambhir confronted Virat Kohli? Zomato marketers converted this into an Instagram post with the caption "Bhai kya matlab sare chole bhature to akele kha Gaya" as a context of conversation between the two athletes to promote their product and earn audience attention.

User-Generated Memes

Here, the customer's creativity is tested as you can encourage them to create funny memes featuring your products and services as part of a contest. You can select the best memes from the lot and feature them on your brand's social media handles. People went all out in the past, resulting in some of the funniest memes that still circulate the internet today. The trick is to find the best timing for the content; for instance, in FIFA World Cup 2022, every match provided endless meme resources for fans to use - like Kylian Mbappe's interaction with Robert Lewandowski, World Cup Mascot, Lionel Messi touching the world cup and much more.

Creator Collaboration

Viral meme creators can collaborate with your brand to promote your products and services. Naeem Qureshi, for example, has gone viral for his "Dil Vich Tere Liye Time Kadke" meme. You can get him to integrate your brand into the already viral meme or create new branded memes featuring your business. With the latter approach, you can leverage influencer association as consumers will know the meme because of your brand and not vice versa.

Meme Combinations

A popular meme can lose its spark when used by many businesses repeatedly. However, by combining two or more memes, you can catch your audience off guard; it is something they would not expect since they are used to seeing each meme separately. For instance, you combine the "Big brain energy" with the "Evil Kermit" meme. Each stage of the Big Brain can highlight your services (from expected to unique) and the Evil Kermit - coming in the end, telling your consumers to take action.

Watching your organization represented by familiar yet not-so-familiar memes will encourage the audience to share them even more.