Influencer Marketing for Fashion Brands

Passed from generation to generation, mutation and evolution supplementing the journey, fashion has completely reinvented itself. Fashion is now a multibillion-dollar industry.

The onset of the intelligence revolution has skyrocketed the use of social media platforms. Instagram, YouTube, Facebook, etc. has opinion leaders, adept and distinguished in their fashion sense. The direct significance is leveraged by the fashion influencers.

Fashion influencers have infused meandering in fashion projections. Furthermore, brands working together with Fashion influencers is the emerging trend. Influencer marketing for fashion brands has great relevance in digital domination.

Fundamentals Of Influencer Marketing For Fashion Brands

Influencer marketing is one of the most effective marketing methods available as of now. Statista reported that Influencer marketing provides 5-20X ROIs. The ROIs is the combined effort of Influencers, influencer marketing agencies, and brands.

Influencers leverage loyalty and authority over followers to infuse inspiring decisions. Followers are now more oriented towards fashion influencers, more than family and friends, who agree with the suggestions and convert as loyal customers for the fashion brands.

Reviews, testimonials, Outfit of the day, Styling techniques, etc. Are the various ways fashion influencers utilising in influencer marketing campaigns for fashion brands. On the supplementary, providing Discount coupons, promotion codes, etc.

How To Use Fashion Influencers In Influencer Marketing?

Many fashion brands have collaborated with various fashion influencers. To succeed and get the right results, it is very important to identify a brand's goals.

The pre decided goals are the bedrock of influencer marketing campaigns for fashion brands. A process sets in where handpicking of influencers, market segmentation and audit, customer behaviour insights, campaign strategy, etc are decided. With the completion of content, available in various formats like videos, posts, reels, short videos, etc. The campaign is launched.

What Benefits Does Influencer Marketing For Fashion Brands Offer?

Fashion brands can avail various benefits of influencer marketing. Most of the benefits are collective but a host of targets can be extrapolated according to fashion brands requirement. Let's take a sneak peek into the overall benefits:

1. Influencers boost outreach of fashion brands

Influences have mass following. Influencer stratification allows brands to set a target of demography. Through influencers posts, instant augmentation of brand visibility and engagement is achieved.

2. Creates a bridge between emotional and practical of understanding of customer to brands

Fashion brands often want to increase the sales of their subjective product. Influencers provide first hand experience and a lived imagination of respective product. It directly results in subconsciousness assimilation of product, brand, and customer.

3. Competitive edge and competitor insights

The above stated benefits are provided by an Influencer marketing agency. Influencer marketing in fashion brands is quite competitive and requires due diligence before a campaign is launched. Through market audit a collection of databases is created and on the basis of it campaign is made successful.

4. Increment in CTA decisions

Proper understanding of factors and KPIs directly provides crystal understanding to the fashion influencers. Fashion influencers involved in influencer marketing for fashion brands used their ingenious experience to place CTA so that followers can convert to customers for fashion brands.

Examples of Influencer Marketing in Fashion Industry

Hubspot reported that more and more users are turning to social media platforms for searching shopping decisions over Google. Fashion brands have a brief idea about it and many fashion brands are involved in influencer marketing campaigns for fashion brands.

We will take a look at a few influencer marketing strategies for fashion brands.

1. W For Woman X Fashion Influencers

W For Woman collaborated with various fashion influencers like Ridhi Dogra, Sehnaaz Gill, Shreya Chaudhary, Aneri Vajani, etc. to promote their brand. They provided various dresses to these influencers to wear the dresses as Outfit of the day. The campaign was a huge success bringing engagement, brand visibility, and augmented brand affinity.

1. Tanishq x Fashion Influencers for Wedding Collections

Tanishq, a prominent jewellery brand in India, collaborated with various fashion influencers to create content for wedding occasions, showcasing the beautiful jewellery. Weddings in India are a grand affair and with this fashion brand influencer marketing, tanishq became very integral to the wedding events and proposed the true indianness among customers.

1. Ajio x Fashion Stylists

Ajio is a subsidiary of Reliance Group. Ajio has established itself one of top fashion brands in no time. Ajio collaborated with fashion influencers like Dolly Singh, Shraddha Kapoor, Vanni Kapoor, etc. to promote the brand's latest clothing line. Ajio secured increased sales and increased brand visibility.

1. FabIndia

Fabindia tied up with various fashion influencers for its latest line of clothing. It also promoted various sustainable and handcrafted clothing. Showcasing brands ethical and eco friendly commitment. The campaign resonated appeal among eco conscious and eco-friendly consumers.

Conclusion

Influencer marketing campaigns for fashion brands have various shapes and formats. To completely leverage the benefits of influencer marketing, it is highly suggested to tie up with an Influencer marketing agency for fashion brands.

Grynow is a premium influencer marketing agency for fashion brands. Adept in fashion brands influencer marketing. It possesses a database of more than 3 Lakh content creators and a strong competitive edge.