Top TikTokers in Dubai, UAE - 2025
- parwaniniha1998
- Oct 5, 2024
- 5 min read
"People are the essence of social media - businesses come afterward. Provide for the people, and the people will provide for you.” Matt Goulart, a well-known expert in digital marketing, pinpoints a core truth about platforms like TikTok. Yes, there is content, but it is not just about that. The primary objective is to connect with the audience.
After the launch of TikTok, the platform quickly gained massive attention in the UAE. With its population from various faiths and creative youth, the country has seen content creators grow into TikTok stars and global sensations, surely shaping trends but also encouraging cultural conversations around their communities.
In fact, TikTok has been one of the most downloaded apps in the region in recent years (Global Media Insight), which reflects its widespread influence. TikTok influencers in Dubai create content around various niches like travel, comedy, food, lifestyle, photography, and whatnot to attract the interests of respective audiences.
But what are the factors that contribute to the uniqueness of TikTok in the UAE?
It’s the People! The UAE has over 200 nationalities and countless faiths, which is apparent in the content shared by different creators on the said social media platform. Be it the traditional Emirati customs or modern-day elements, TikTokers in UAE have found their niche amongst many.
With such immense traction, brands in the UAE like Shein, Cottonon, KitKat, Pampers, Ajmal Perfumes, Fairy Arabia, and many others are recognizing the potential of TikTok in the country. This brings us to the core of our blog, where we will discuss the top TikTok influencers in the United Arab Emirates who stand out in the market and have a loyal following.
After thorough research and review, the top TikTok influencer marketing agency in Dubai has compiled a list of the top TikTok influencers in UAE considering factors like engagement rate, brand affinity, previous collaborations, content quality and many more.
List of the Top TikTok Influencers in the Middle East - 2025
Alishbah Anjum
USP:
Alishbah Anjum shares glimpses of her life on TikTok, such as travelling, cooking, enjoying festivals, etc.
About the Creator:
Alishban Anjum is one of the most followed TikTokers in UAE. She is a Pakistani-born, Dubai-based TikToker who has her audiences hooked with her engaging content. She is famous for posting beautiful reels of herself, showcasing her outfits and uploading transition reels. Some of the brands that she has recently worked with are Vivo, ZTE Mobile, Rixos Premium, etc.
Jannat Mirza
USP:
Jannat Mirza posts viral-worthy content on her TikTok, mainly about her travel escapades and her life in general.
About the Creator:
Jannat is one of the top UAE TikTokers who has starred in several music videos. Jannat recently worked with Hifsa Khan Salon & Studio and generated massive engagement around the campaign. She holds an average engagement rate of 7.69%, with an average of 2.2 million views and 170k engagements.
Dina Saeva
USP:
What makes Dina Saeva stand out is her minimalistic and sustainable fashion looks, which are super chic and elegant.
About the Creator:
Dina Seva, being one of the famous TikTokers in Dubai has created a community of fashion enthusiasts. She has also worked with brands such as Gucci, Hermes, Miu Miu, Coperni, and more. The creator receives an engagement rate of 0.56%, with an average of 1.87 million views and 140k engagements.
Danya Milokhin
USP:
Danila Vyacheslavovich Milokhin aka Danya Milokhin is Russian musician and tiktoker based in the UAE.
About the Creator:
Danya Milokhin’s content has his audiences hooked and impressed with his incredible raps, songs, and vlogs about his days. His short dance, lip sync and martial arts clips get multiple interactions. Some brands he has recently worked with include Kwality Walls and Alpha Fight Series. The famous Emirati TikToker receives an engagement rate of 7.14% with an average of 1.7 million views and 100k engagements.
Aydas
USP:
Aydas is one of the top TikTokers in Dubai who was featured on the magazine covers because of her chart-topping songs like Gaza Al Aalam, Tiro Viro and Bir Kulunu Çok Sevdim.
About the Creator:
Aydas is someone who quickly hops on to the internet trends and entertains her audience with her content. She has recently worked with brands like Tommy Hilfiger and Topline Motors. She has an engagement rate of 1.5%, with an average of 1.6 million views and 85k engagements.
Amina
USP:
Amina Mirzoeva, also known as Tenderly Bae, continues to gain fame and success through her music and luxurious fashion sense.
About the Creator:
Amina shows off her luxurious lifestyle consisting of cars, designer outfits, and exclusive trips on her TikTok, making her one of the famous UAE TikTokers. She has also released multiple original soundtracks that have earned millions of streams on Spotify and YouTube. She has worked with brands like Drugonit and PINQ.
Bessan Ismail
USP:
Bessan Ismail is a famous Syrian musician who has her audiences captivated and yearning for more with her content on TikTok.
About the Creator:
The top Dubai-based content creator on TikTok has performed in many countries like Saudi Arabia, Lebanon, Iraq, Egypt, Georgia, Qatar, and many more, thus building an audience base in such countries as well. Some of the brands she has recently worked with are Maybelline, Nyx Cosmetics German Board Kosmetiks and Nana Arabia. She has an engagement rate of 10.67% on her TikTok account.
Humaid Abdulla Albuqaish
USP:
What stands out the most about Humaid is his love for exotic animals like lions, monkeys and tigers, which his audience finds extremely fascinating.
About the Creator:
Humaid Abdulla Albuqaish is famous for living an extravagant lifestyle which includes everything from supercars, private jets, and mansions, to celebrity meet-ups. The Emirati TikToker has met with famous personalities like Zac Wang, Jaylen Brown, and Declan Rice. The top TikToker in UAE has an engagement rate of 1.12%, with an average of 670k views and 18k engagements.
Nour Mar
USP:
Among the many famous TikTokers in UAE, lies Nour Mar who is originally from Syria and has made a name for himself in the UAE.
About the Creator:
The creator’s TikTok is what we would call super versatile with contents ranging from exploring different cultures, uploading experience vlogs, interviews, funny commentary and challenges. He recently worked with Yamaha, gaining tangible results for the brand. The TikToker enjoys an engagement rate of 1.85%, with an average of 3.9 million views and 282k engagements.
Sunny Kalra
USP:
Sunny Kalra, is originally from India and is now based in the UAE. He has found his genre of content to be entertainment, with which he entertains his followers.
About the Creator:
The Indian content creator uses short videos for trendy music, motivation, love, relationships and Romance-related topics. His videos cover real-life events like famous dance selfies or TV show trends. The top TikTok influencer in Dubai has worked with brands like Air Wheel and Josh. The creator receives an engagement rate of 1.78%, with an average of 1.9 million views and 110k engagements.
Wrapping Up
The top TikTokers in the UAE have changed the space and how brands connect with their audiences online, and these TikTok influencers in Dubai have stood out amongst the rest, making a name for themselves in their respective markets.
While each one has something unique to offer, brands must keep in mind that they should collaborate with these TikTokers in the Middle East who are in line with what your brands stand for and have followers whose category corresponds to the specific segment of people that your brand would like to reach.
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