Why Brands in UAE Turning to Micro-Influencers

Brands in the UAE are looking to partner with influencers to drive engagement as they now realize that influencer marketing is taking over the traditional marketing space.

For example, Huda Beauty matches her campaigns with UAE cultural events like Ramadan or Eid. She collaborates with influencers during this time to create different looks using her makeup products. This emphasis on influencer marketing resulted in higher ROI, precise audience targeting, and increased consumer trust due to the authenticity of influencer recommendations ultimately enhancing Huda Beauty's brand value in the UAE market. 

You might think that since brands want the widest reach possible, they will choose the popular influencers first. However, micro-influencers are slowly emerging as a preferred option for brands. Micro-influencers offer honest, relatable material, giving them more credibility with their audience than larger influencers. They are also more cost-effective, allowing brands to choose micro-influencers consistently. 

This is why more brands are beginning to see the value in micro-influencers and their relevant relationship with followers.  Micro-influencers in UAE are becoming a powerful tool for brands to grow in popularity.

According to statistics, mobile internet penetration is expected to be 96 percent in the UAE by 2025. Increased internet penetration broadens access to social media sites, where micro-influencers do well. As more people go online, niche communities expand, allowing micro-influencers to reach highly engaged audiences which makes them ideal for personalized influencer marketing.

An Influencer marketing agency in Dubai connects brands with micro-influencers that best suit their brand objective. 

But first, Let us know more about what micro-influencers in Dubai are all about

Who are Micro-Influencers?

A micro-influencer has around 10,000 to 50,000 followers.  Their tight-knit followers generate a high engagement rate and since their content is personal, real, and relatable it helps them become an influential figure in their space.

Working with Micro-influencers in Dubai is the new big thing because whereas celebrity influencers charge high amounts for collaborations, micro-influencers provide brands access to small, targeted audiences at very low cost. Thus, this will allow brands to tap into niche communities more effectively via micro-influencers.  

Let's try to understand in depth why brands in the UAE are increasingly using micro-influencers to their own benefit. 

Reasons Why Brands Are Turning to Micro-Influencers in UAE

1. Cost-effective 

The main result, advantages of a micro working influencer with micro-influencers usually is more that affordable than are famous cost influencers, effective. who demand high prices to promote your products. 

2. High engagement rate

Micro-influencers have an increased engagement level. Their followers are more likely to trust and engage with them since they have a more personal connection. This can help brands enhance their sales and increase recognition.

3. Authenticity

Micro-influencers typically focus on a certain niche. Their followers are interested in that niche too, and thus they have a more targeted and engaged audience. This means that a brand can benefit from working with micro-influencers in Dubai and can potentially promote itself more authentically and genuinely, leading to increased trust and brand loyalty among potential customers. 

4. Loyal followers

Collaborating with micro-influencers helps brands increase sales because these influencers have dedicated followers who are likely to try their products.

5. flexibility

With micro-influencers, collaborations and potential creative outputs are often more flexible. They may be open to working with your brand for a longer period, leading to a more stable and cohesive marketing plan.

Thus, micro-influencer marketing offers immense benefits for UAE brands. Brands must also remember that to have the maximum outreach, it is essential to roll out the right influencer marketing campaign and strategy.

But when it comes to developing effective micro-influencer marketing campaigns, what strategies do brands have at their disposal?

Steps of Successful Micro-Influencer Marketing Campaigns in the UAE?

• Identify the Right Influencers: A brand should go for micro-influencers whose content, audience demographics, and values are close to your brand. To do micro-influencer marketing in Dubai, find influencers who have a good presence on the platform and also fit your brand's goals. 

  
  

• Have a defining campaign goal-  It is crucial to establish clear brand objectives, such as driving sales or promoting specific products, to ensure effective strategizing. Micro-influencer marketing campaigns in the UAE with specific goals have achieved higher engagement.

  
  

• Offer incentives- an effective micro influencer marketing strategy in UAE is to drive audience interaction and track ROI effectively, by pairing the campaign with exclusive discounts, promo codes, or giveaways. 

  
  

Let us now examine a collaboration between Kwality and Grynow, a leading micro-influencer marketing agency in the UAE, to understand what a successful influencer marketing campaign looks like and how their partnership yielded fruitful results.

KWALITY X GRYNOW

Kwality partnered with Grynow to provide micro-influencer marketing services in Dubai. During this collaboration, Grynow executed a campaign that involved working with micro-influencers in Dubai, creating multiple videos to promote Kwality's products while following all specified guidelines. 

a campaign was created to generate awareness and excitement for #KwalityBonbons. The focus was on engaging audiences with Kwality Wall's new bonbon bites, highlighting their appeal to both adults and children.

Grynnow designed the campaign to drive maximum visibility with top micro-influencers on Instagram in the Middle East, across categories such as food, parenting, and lifestyle. The influencers came up with engaging videos of Bonbon Bites as the perfect sweet treat for summer. This ensured strong engagement and a wide appeal.

This campaign turned out to be a massive success resulting in 17 high-quality videos filmed with over 1.9M views boosting engagement and popularity. 

Conclusion 

 Wrapping it all up, the marketing strategy through micro-influencer marketing in the UAE is catching on. With brands recognizing just how impactful engagement can be from micro-influencer marketing, brands are going more often to micro-influencer marketing in Dubai. The approach of using the micro-influencer strategy in Dubai aids more and more in the process of raising brand awareness and achieving more sales.